Case Study

Dr Dekeuwer

ScopeMedical // Local SEO

Year2026

Open hand representing Dr Dekeuwer's hand surgery practice

A Webflow site built for SEO and performance

After the website dedicated to knee and hip surgery, we built the practice's second site for hand surgery: a Webflow build with local SEO structure and technical optimisation.

The site had to remain consistent with the practice's identity while clearly distinguishing conditions, procedures and patient journeys related to the upper limb.

The main challenge was to create a lasting SEO asset able to generate qualified enquiries for hand surgery searches in the Hyères and Var area.

Approach

We designed the Webflow architecture around search intent: purpose-built pages, a clear medical content hierarchy and internal links that develop topical depth.

The editorial structure follows real patient questions: symptoms, surgical options, benefits, recovery and how to get in touch. This makes the site clearer for patients and easier for search engines to understand.

Our solution

Webflow

Clean templates and readable HTML structure
Standardised components for evolving pages
Careful mobile experience for patients
Visual quality consistent with the practice

Local SEO

Pages optimised by condition and search intent
Internal links connecting symptoms, procedures and journeys
Searches targeting Hyères, Var and upper-limb conditions
Editorial structure designed for qualified enquiries

Performance

Optimised assets and controlled loading
Consistent multilingual architecture
Stable foundation for future medical pages
Search Console monitoring and enquiry quality

Technical delivery architecture

The Webflow foundation was optimised to balance visual quality and technical performance: clean templates, readable HTML, optimised assets and a carefully designed mobile experience.

We also standardised content blocks so new pages can be produced faster without weakening the site's SEO consistency. This lets the practice update content quickly while keeping a stable technical foundation.

Outcomes

The practice now has a second specialist site alongside the first, focused clearly on hand surgery and built on an SEO foundation ready to support greater visibility.

The result is more than visual: it is an editorial and technical system designed to perform over time.

Local SEO Progress on targeted searches for hand surgery, carpal tunnel and upper-limb conditions.

Conversion A clearer journey and more qualified enquiries for procedures the practice actually offers.

Trust A stronger sense of expertise through editorial structure and medical evidence.

Ongoing delivery

Cadence

Monthly review of queries, rankings, engagement rates and incoming enquiry quality.

Iterations

Changes prioritised across specialist pages, internal links and frequently asked questions.

Impact

Gradual growth without sacrificing medical editorial rigour or patient clarity.

FAQ

Clear answers. No guesswork.

Why create a separate hand surgery site?

Because search intent, conditions and patient journeys are specific. A dedicated site makes the expertise clearer and improves the relevance of enquiries.

What role does local SEO play?

It helps reach specific searches about hand surgery, carpal tunnel and upper-limb conditions in the Hyères and Var area.

Why was Webflow a good fit?

Webflow supports strong visual quality while making it possible to produce clean, structured pages that are easy to optimise.

What is the main operational benefit?

Fewer irrelevant enquiries and a more informative patient journey that helps people understand procedures before getting in touch.

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