La Tapisserie 20e — Premium gallery, custom filtering, WordPress performance
We delivered the full build of a design created by The Lettero in Paris: premium front-end integration, a custom WordPress filtering plugin, and a performance-focused architecture for large collectible catalogs.
WordPress
Custom plugin
Advanced cache
Multilingual SEO
Context
La Tapisserie 20e needed a high-end digital gallery with strict requirements on visual quality, filtering precision, and browsing speed. The creative direction was produced by The Lettero. Our mission was full technical execution without compromising the original design language.
The key requirement was clear: avoid a static catalog. Visitors had to filter works using domain-specific criteria, with fast response times and no UX degradation in multilingual browsing paths.
The challenge was therefore twofold: preserve creative intent while building an operational architecture that can scale with a growing collection.
Approach
We structured WordPress around a collection-first data model. Each item is normalized through taxonomies and metadata, allowing clean front-end filtering and predictable back-office operations.
We developed a custom WordPress plugin for advanced filter logic: criteria combinations, ranking behavior, and scalable rules for future catalog extensions.
We also optimized consultation flows to keep the premium editorial experience intact: stable visual hierarchy, immediate access to critical information, and well-positioned inquiry forms aligned with user intent.
Technical architecture
We implemented a layered performance strategy: application-level caching, optimized filtering queries, and controlled crawl behavior to improve indexation efficiency.
Multilingual logic was built into the architecture from day one, ensuring consistency across content structure, URLs, and SEO signals for each language version.
The result is a maintainable technical base that supports catalog growth while keeping filter behavior stable and response times under control.
Outcome
La Tapisserie 20e now has a premium showcase platform where visual excellence and technical reliability are aligned. The site supports qualified inquiries while preserving high-end brand perception.
The WordPress stack is future-ready: teams can keep enriching the collection without breaking user flow or losing performance.
Custom filtering logicWordPress plugin tailored to collection workflows
Stabilized performanceCache strategy and optimized query execution
SEO-ready multilingual stackStructured content and crawl-friendly architecture
Measured outcomes
Every deployment is tracked with business and operational KPIs. Depending on scope, metrics are consolidated at 30, 60, and 90 days to prioritize the next optimizations.
ConversionConversion rate, lead quality, and average order value
Time savedHours recovered from admin tasks and manual follow-ups
ReliabilityError rate, critical incidents, and avoided rework
ROIMargin protected, operating cost, and processing speed
Cross-checked sources: analytics, CRM, business database, and automation logs for dependable reporting.
Constraints and decisions
The platform had to support a high-end collectible catalog with complex filtering rules and strict visual standards.
ConstraintLarge catalog volume, nuanced curation logic, and multilingual constraints.
Architecture choiceCustom WordPress implementation with a dedicated business filtering plugin and cache strategy.
Execution decisionOptimize crawlability and performance without reducing gallery browsing depth.
Final impact: smoother collector experience and more robust editorial operations.
Continuous steering and decisions
The project is run with a continuous-improvement logic: each change is linked to a concrete operational metric and a clear business objective.
Regular reviews allow fast trade-offs between UX quality, technical reliability, and team workload. This prevents expensive iterations that add little measurable value.
Outcome: more stable execution over time, better leadership visibility, and a system that keeps performing as volume grows.
CadenceRegular review of KPIs, incidents, and priorities
Trade-offsDecisions driven by measurable business impact
ReliabilityTargeted controls on high-risk steps
EvolutionActive backlog and executable roadmap
Goal: maintain premium execution standards without losing operational control.
