Case Study

Dr Dekeuwer

ScopeMedical // Local SEO

Year2026

Athlete warming up on a track at sunrise for Dr Dekeuwer's knee surgery practice

A medical Webflow site built for SEO

Dr Dekeuwer needed a stronger digital presence for a highly competitive medical search topic: knee replacement surgery. The aim was not just more traffic, but more relevant enquiries.

The project had to address perceived medical credibility, local visibility in Hyères and the Var area, and a clear patient journey from the first search to an appointment.

The goal was to turn the website into a reliable acquisition tool for people making a medical decision.

Approach

We structured a Webflow site around SEO performance: clear specialist pages, strategic internal linking, evidence of expertise and local optimisation for the target areas.

The user journey was sequenced to reduce uncertainty: understand the context, assess the expertise, then get in touch. This progression supports conversion without compromising the quality of information.

Our solution

Visible expertise

Expertise apparent from the first read
Dedicated specialist pages
Stronger trust signals
Medical content patients can understand

Purposeful SEO

Webflow structure based on search intent
Local optimisation for Hyères and Var
Sections structured for search engines and AI assistants
Strategic internal linking

Patient enquiries

Clear path towards an appointment
Less uncertainty before contact
Forms and actions placed at the right time
More relevant incoming enquiries

Technical architecture

The Webflow architecture balances clarity and performance: clean HTML, a consistent heading hierarchy, segmented content and controlled loading times on mobile and desktop.

We defined high-value SEO sections to help search engines understand the content without overloading the user experience.

Outcomes

Dr Dekeuwer now has a stronger medical website: better local organic visibility, a clearer message and more qualified enquiries.

The main result is structural: a credible digital presence that supports patient decisions and addresses SEO demands in a highly competitive field.

Local SEO Higher organic traffic for targeted medical searches.

Conversion More relevant form submissions thanks to a hierarchy based on intent.

Trust Stronger credibility signals from the first pages visited.

Ongoing delivery

Cadence

Monthly review of Search Console, analytics and forms.

Decisions

Priorities guided by queries, patient intent and enquiry quality.

Evolution

Iterative SEO/UX roadmap to maintain a clear, effective medical presence.

FAQ

Clear answers. No guesswork.

Why a dedicated page for knee replacement?

Because this medical search is competitive and needs a clear, credible and structured answer.

How can SEO and medical accuracy work together?

By making the language simpler without losing clinical detail, in a structure patients and search engines can understand.

What is the local benefit?

Better visibility in Hyères and the Var area for relevant knee surgery searches.

What does the practice gain?

More relevant enquiries and fewer exchanges about topics outside the practice's scope.

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